Three ways to incorporate personalization in your SMS marketing: Customers prefer to receive personalized messages and are more likely to move through the sales funnel when they do. Take advantage of this by ensuring your recipients feel like a special contact, not just another line on a mailing list. SMS marketing gives your company a unique opportunity to truly personalize messaging and connect with customers one-on-one via text. The best time to send mobile messages is generally between the hours of noon and 3 p.m. Send messages based on the specific area or time zone your customers live in, so your offers get to them when they’re most receptive. Use your market, location, and user data to tailor message delivery times. Timing also creates a positive customer experience since messages are sent at convenient times.Īdditionally, test your campaign success using metrics, such as open rates and click-through rates, to identify your top customers and regions. Sending messages at the right time ensures customers open and read them. SMS Marketing Tips: Experiment with Timed DeliveryĮven though your customers have their phones next to them nearly 24/7, they don’t want to receive disruptive messages during meals, holidays, or in the middle of the night. Share links to popular blog posts or resource pages.ģ.Invite customers to follow you on social media.Share more details about your business.Make sure each message delivers value to avoid customers unsubscribing from your list. Create a drip campaign for when new customers buy something or sign up for a new service. The campaign is triggered when a customer completes a specific action. You don’t have to manually schedule messages instead, you can create all of the messages at once and schedule them to send automatically.
#CONFIDENTIAL CLIENT TEXT MESSAGING SERIES#
VoiceSage users can set up drip campaigns that deliver a series of messages at specific times. Timing your messages also gives you an opportunity to test different messaging types for future campaign improvements, for example, test if it’s beneficial to send surveys early in the customer lifecycle or later. Send your strongest content first so that, with this strategy, recipients look forward to seeing more of your messages. Start small with four to five messages per month for the first month or two. It’s important to message customers regularly so that you remain top of mind, but you don’t want to send at times when you’ll be ignored or, worse, at times when you’ll annoy them. Identify Optimal Delivery TimesĪfter you let recipients know how many messages to expect from you when they sign up, be thoughtful with your delivery.
#CONFIDENTIAL CLIENT TEXT MESSAGING HOW TO#
Learn how to collect phone numbers: 8 Ways to Collect Phone Numbers for Your Rich Media Messaging Campaigns 2. For example, “Click here to confirm enrollment.” Each message should include a brief message and a CTA that encourages customers to act. Make sure that it’s always clear how your customers can stop receiving SMS marketing messages from you. Tell customers upfront how frequently you plan to send messages and what kind of content recipients will receive. Include the following three sections when you send messages: Ask customers to check an opt-in box - similar to opting in to receive an e-newsletter - when they check out, request information, or sign up for another service on your website.Create campaign collateral by asking customers to text an opt-in keyword to a short code, for example, “Text YES to 12345 to receive exclusive promotions!”.You can get this permission two main ways: You should take care to get explicit permission before marketing to customers via your SMS marketing efforts. Instead of creating campaigns that recipients never read, you’ll spend time nurturing relationships with customers who want to receive notifications.Īs the first and last thing many people look at during their waking hours, smartphones are seen as personal space. SMS Marketing Tips: Ask for PermissionĪsking for permission isn’t mandatory, but it’s better for you. Combined with SMS, rich media messaging (RMM) can take marketing campaigns to the next level. Here are 16 essential SMS marketing tips and examples to help you create a high-quality, high-return mobile marketing strategy. Despite flashier app development and advanced features, SMS technology has endured. You have the power to send a text advertisement to your top customers. It’s also one of the most engaging when it comes to interacting with customers because smartphones are ubiquitous. SMS messaging is still one of the most-loved features of smartphones.